P&G recently issued a Press Release in the name of “Women Against Lazy Stubble” http://shaveindia.com/pressrelease.php. This is not the first time that a company has resorted to male-bashing to sell its products. This is our call to all companies to STOP THE WAR AGAINST MEN AND BOYS and to put an end to MALE-BASHING.

PRESS RELEASE

Women Against Male-bashing: “No more Excuses for P&G to Carry on Hate Campaigns!”

Hyderabad, 6th December 2009: Launching the ‘Stop the War Against Men and Boys’ movement – Women Against Male-bashing (W.A.M), a group of young women looking to attract all like-minded women across India, who believe that it is about time P&G stopped its anti-male commercials, are happy to announce that scores of average Indian women have joined their league to show that they love the men in their lives for who they are and not because of how often or how well they shave.

To further supplement their plans to expand their movement in the country, All India Forgotten Women’s Association (AIFWA) has come onboard to support their campaign by boycotting all the women’s products manufactured by P&G, no matter how inexpensive they are and spread the message that women will no longer put up with the gender war stoked by P&G. The support from AIFWA will enable W.A.M to reach a much wider audience through its strong network. Now that P&G’s cheap sales tricks and loony marketing stunts stand exposed, P&G doesn’t have any excuse for not stopping its hate campaign.

"Women against Lazy Stubble (W.A.L.S.)" is a sexist anti-male ad campaign with the message that since women like men who are clean-shaven (as per some challengeable research), those men who do not shave will be marked off as lazy and their women have every right to detest them and not co-operate with them. Without going into the righteousness of the spirit of the campaign let's look where can such a campaign lead to in a society precariously poised against men and considering abuse of men as social service.

All the characters in the narration below are fictitious and bear no resemblance with any person living or dead whatsoever. Any such resemblance is co-incidental.

Abhishek is 29 years old, has a degree in management, a well-paid job in an MNC, an apartment, a car, lives away from his parents who are financially not dependent on him and is the only child of his parents with stunning looks and dashing personality. In short, he is just the husband any woman can dream off. And so comes Neha's dream true with as his alliance get fixed with her.