Brandweek

Brandweek

4.11 - 1251 ratings - Source

a€œOne half of advertising is throw-away, but we dona#39;t know which half, aquot; said Krogner, recalling retailer John ... in U.S. with PilAc|1 Promotions Coca-Colaa#39;s Future May Be in By Kenneth I-loln into its 2003 national summer promotion, Coca-Cola is testing a Coke Card effort in Florida. a€œTwist off, load up and cash inaquot; is designed to drive more teen consumption of 20 oz. ... Consumers can either call an 800number or access wvvw.flc0kecard.com to enter the codes which translate to a dollaranbsp;...


Title:Brandweek
Author:
Publisher: - 2002-04
ISBN-13:

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