Shopping

Shopping

4.11 - 1251 ratings - Source

The recent history of shopping has been defined by decade-long periods of dynamic change. The a€™80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The a€™90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohla€™s among them, following suit. The first decade of the new millennium is the decade of luxury, with retailers offering an expanded range of traditional heritage brand luxury to the a€œclasses, a€ and retailers serving the mass market offering up new, more affordable versions of luxury for the a€œmasses.a€ We are now into the second half of that decade and the logical question is a€œWhata€™s next?a€ Shopping will answer this question using the three tools that give marketers and retailers a€œfuture visiona€ a€“ as discovered by Pam Danziger, president of marketing consulting and research firm Unity Marketing.The recent history of shopping has been defined by decade-long periods of dynamic change.


Title:Shopping
Author: Pamela Danziger
Publisher:Kaplan Publishing - 2006-10-03
ISBN-13:

Continue

Create a free account to access unlimited downloads books