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Men Are Back PDF Print E-mail
Written by Virag   
Friday, 29 May 2009 19:20

Maruti Suzuki SX4 ad says, Men are Back, Amul Macho ad displays the same sentiment. Save Indian Family Foundation celebrated International Men's Day, on 19th November 2008 with the same message.

And the most important thing is that the events and ads mentioned above are both connected and disconnected to each other. Though male torture has been a part of their history since time immemorial, because of the general behavioral hardwiring, the same has been taken as de-facto behavioral pattern and never got the attention of social researchers, human rights activists, law makers, media and the government.

However, when things went to extreme, various men's rights groups like Save Indian Family Foundation in India, E4FInternational in the UK, First Initiative in the Pakistan and similar other groups in the US, the Australia, the New Zealand, etc. have come up and they have started creating awareness about men's issues and bias against men in the society, laws, etc. and male torture along with the need for men's rights was made felt.

This awareness campaign was definitely caught by the ad makers which resulted in these pro-men ads conveying strong messages stemming from the same thought process from which these fringe groups operate.

Hence, although the ad makers and the groups have no direct visible connection and for all practical purposes, can be considered as disconnected, yet they are connected by the thought process.

And the thought process is a simple message to the society that Men are Back and they will fight for their rights. Whether it is acceptable to the society or not, is not men's problem. It is the society's problem and it has to address it.

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Men Are Back
Friday, 29 May 2009

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