Procter and Gamble India Ltd. the parent company of GILLETTE the famous brand of shaving products for men has started an anti-male sexist campaign to boost their sales.

They are flaunting a flawed research that 94% women like men clean shaven, whereas umpteen number of independent researches sans any commercial interest and involving a far greater audience have  proven the exact reverse – that women prefer men with stubble.

Had it been limited to this, it would have still been acceptable, however, Gillette wanted to stoop to levels far lower than this one. They went ahead to start a campaign, “Women Against Lazy Stubble” and called all men who do not shave or rather do not get time to shave as “LAZY” which is downright demeaning and insulting to men.

They roped in Minisha Lamba, Neha Dhupia, and Mugdha Godse (aspiring Bollywood actresses) as brand ambassadors.

If you think keeping stubble is your rights as a man or your man has a right to decide when he should shave or not and calling all men who do not shave as lazy is infringing into men’s rights, participate in the phone action against Gillette India.

Here’s what you can do:-

1. Call at (+91 22) 2826 6000 and tell them you are a member of the “Stubble India Movement” and have come to know of a campaign started by them called, “Women Against Lazy Stubble”. Ask them, why are they doing so?

2. Write to Gillette and Proctor and Gamble at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it , This e-mail address is being protected from spambots. You need JavaScript enabled to view it and ask for apology from them on behalf of “All India Men’s Welfare Association“

3. Call Rashi Mittal at +91 22 2826 7463, Abijit Dutta at +91 22 2826 7476 or Deepa Vaidyanathan at +91 22 2826 7243 and ask for explanation from them for the mass insult of men.

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